More About Me

About Laura Rivera

My Mission Statement

To provide superior quality service to my customers and clients, care and competence before, during and after the transaction.

"Helping you get to where you want to go, ON TIME".

CA Department of Real Estate License #01117012, since August 1991.

  • Prior to joining Coldwell Banker in February 2000, Laura was in property management.
  • Serving Alameda and Contra Costa Counties

Professional Affiliations

  • National Association of Realtors California Association of Realtors
  • California Association of Realtors
  • Bay East Association of Realtors¬†

Credentials and Designations

  • Certified Residential Specialist, CRS, only 4% of the nation's real estate professionals have earned this designation
  • Graduate, Realtor's Institute GRI
  • Seniors Real Estate Specialist SRES
  • HAFA Certified
  • CDPE, Certified Distressed Property Expert
  • Short Sale and Foreclosure Resource

Laura had volunteered helping build Habitat for Humanity homes. She had given presentation as a realtor-speaker to first time home buyers in the City of Hayward First Time Home Buyers Program. She had volunteered at Bay East Association of Realtors, in the Grievance and Professional Standards Committee.


  • Full time real estate professional
  • 30+ years real estate experience
  • Skilled negotiator
  • SERVICE=Combines intelligence, efficiency, strong yet caring boundaries mixed with compassion
  • Utilizes technology to market and sell your home
  • Continuous real estate education to keep you up to date with ever changing real estate laws
  • Laura will treat your referred clients like you want them treated.


  • Marketing and selling single family homes, condos, townhomes, residential income properties.
  • Investment properties and 1031 exchanges
  • Relocation and transfers
  • Counseling and finding homes for first time homebuyers, move-up buyers and sellers

Personal Background

Laura is married, two sons, a medical doctor and a biotech scientist, and have 5 grandchildren.

On her quiet time, she enjoys reading.

Testimonial from Past Clients

Laura made the experience of selling my condo stress free. She is knowledgeable, personable and honest! She told me exactly what to do in order to get my condo ready for sale and has wonderful crew that did the work. My condo sold after being on MLS for 30 minutes, great work!

Louis T- Seller- San Leandro CA


Laura, you did a great job with all the details of the transaction. Lucky to know you.

Steve H- seller (May 2019)


We've worked with her three times: twice to buy a house and once to sell. She always listens to what we want and need and is willing to work within our budget. She also knows contractors, cleaners, and other professionals to get a place ready on time and affordably.

Sarah and Ian S- buyers/sellers/buyers



Tagalog, English